Collective was an "interactive culture magazine" hosted by the BBC's website, bbc.co.uk. Collective was launched in May 2002, becoming interactive in September of the same year. Collective editors included Rowan Kerek, Jonathan Carter, Alastair Lee, James Cowdery and Matt Walton who had the original idea for the site. It used the DNA software developed for h2g2.
Each week the site's editors and contributors posted reviews of new music, films and books. The site's contributors included Billy Childish and various other freelance journalists and writers such as film journalist Leigh Singer, and film and games journalist Daniel Etherington, who contributed a weekly video games column for several years. Terry Pratchett's daughter Rhianna was also a contributor.
Contributions were not, however, limited to professional journalists as any member could submit a review or article. The site had a strong community feel, conversations were not limited to books and music, but included current affairs and contributors' weblogs. Collective's video game coverage, for example, was more inclusive in its tone than videogames coverage in specialist media, and prompted dynamic community discussions.
As with h2g2, the site provided each member with a userpage called "my space" where conversations and articles they had contributed to were listed.
The site closed in early 2008.[1]